Social Media & Content Management for Plandome
Plandome is a roughly 1,399-resident village in Nassau County next to Manhasset and Plandome Heights. The home-services trades and real estate offices we work with here all run into the same problem: social media starts as a side project, gets posted in bursts when somebody has a free Tuesday, and then goes quiet for three weeks. Tiny residential village inside the Manhasset peninsula. No commercial frontage; demand fully absorbed by Manhasset commerce, which means consistency on Facebook, Instagram, and Google Business Profile compounds quickly when you commit to it. NOVA runs social media and content as a done-for-you service. We build a calendar that fits your business, write posts that actually sound like Plandome — not a generic agency template — handle the photo and video work, watch the comments and DMs, and send a clean monthly report you can read in two minutes. Hyper-local content matters here. Posts that reference Plandome LIRR station landmarks, neighbors like Manhasset, and the rhythm of the Nassau County year outperform anything generic. That is what we build.
Where Plandome businesses lose leads on social
Generic content that could be from any business anywhere — nothing about Plandome, the customers, or what makes the shop different.
No content strategy, no calendar, no idea what to post on Tuesday at 9am vs Saturday at noon.
GBP photos are old, Instagram bio is outdated, Facebook page hasn't been touched since the last hire.
How NOVA solves it
Content strategy and monthly calendar specific to Plandome — not a recycled template — built around the customer rhythm of contractors and real estate teams.
Weekly posting across Facebook, Instagram, and Google Business Profile — captions, hashtags, scheduling, and the boring publishing work all handled.
Photo and video content from your shop, jobsite, or storefront — we either capture it on visits or coach your team on quick on-phone shoots.
Community management on the comment side and a monthly performance report so you can see exactly what social is producing.
Plandome context
Long Islanders scroll Instagram and Facebook constantly, and they trust businesses they recognize from their feed long before they Google. In Plandome, posts that reference local landmarks, neighbors like Manhasset, school sports, and the Nassau County season cycle outperform anything generic by a wide margin. Consistency beats creativity — most contractors and real estate teams competitors abandon their pages after six months, so just showing up every week with content that sounds like a real Plandome business puts you ahead of the pack.
Local anchors: Plandome LIRR station, Manhasset Bay frontage, Stonytown Road.
Frequently asked questions
Plandome: Let's talk social.
Plain English. One Long Island team. Month-to-month.